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Because essentially if you can hit even most of the beginner or intermediate standards, you’ll be sculpting the body of your dreams: 

These standards are also inspiring, purposeful (real-world useful) and just plain cool. Hitting these will make you seriously impressive to others.

* 100 swings in 5 minutes (beginner)

* 200 snatches in 10 minutes (elite)

* 3-5 pull-ups + 30-second dead hang (intermediate)

* 60-second squat sit (mobility; beginner)

* 6-13% body fat for men; 21-24% for women (intermediate)

* 2 pull ups wiht 50% of bodyweight added (elite)

* 2-2.5x bodyweight deadlift (intermediate)

* 5 Double Military Presses with 2 x 20-24kg for men; 2 x 12-16kg for women (beginner)

* 10 - 15 push ups (beginner)

* 5 ab wheel roll outs (beginner)

* Farmer Carry bodyweight x 90 seconds (intermediate)

Each Standardized Strength program is a 6-8 week training cycle with 3-4 primary workouts per week, lasting about 40 minutes. The workouts are intense but minimalist. 

Ideally, you should have kettlebells and a pull-up bar. There are also some barbell standards, so if you want to hit those (not required, of course), you’ll need a barbell too. :)