Why Train for an Hour When 15 Minutes Will Do? 
The Ultimate Full-Body Kettlebell System for Faster Fat Loss, Lean, Functional Muscle, and “Never-Say-Die” Conditioning.
Ditch the Hour-Long Gym Sessions—This 15-Minute Kettlebell System Hits Harder, Burns Hotter, and Builds Stronger!

THE KETTLEBELL CARDIO WORKOUT THAT BUILDS MUSCLE

The Most Efficient Workout on the Planet: Burn More Fat Than a Rowing Sprint, Build Muscle Like a Powerlifter, and Move Like a Gymnast… All in Just 15–30 Minutes With a Single Kettlebell!

The 15-Minute Kettlebell Workout That Outperforms an Hour of Cardio—Build Strength, Burn Fat, and Supercharge Your Mobility in Less Time Than It Takes to Watch a Sitcom!
Dear Friend,

About a year ago, I stumbled upon what I truly believe is the ultimate secret weapon for fitness minimalists.

This happened since, as a father of six children (not a typo) I am always looking for a better more efficient way to say in shape…and by goodness, I found it!
I’m talking about a training strategy for people who are serious about:

✅  Getting stronger, building muscle, boosting endurance, and improving flexibility—all in the same workout (No need for separate routines or overcomplicated programs!)
Burning 4x the calories in ¼ the time—because let’s be real, you’ve got better things to do than spend all day in the gym.
Melting fat on autopilot—by firing up your metabolic engine instead of grinding through long, boring workouts that barely move the needle.

YES! You CAN get a FULL-BODY, KICK-BUTT WORKOUT done in just 15–30 minutes, every time AND pack on lean, functional muscle with a minimum amount of equipment.

Now, you might be wondering...what exactly is this strategy--what makes this so effective? 

The Method That Changes Everything

This system builds on the already powerful “Every Minute on the Minute” (EMOM) training method—one of the best ways to get time-efficient, high-focus workouts.

If you’re unfamiliar, here’s how an EMOM works:
-> Perform a set at the top of each minute.
-> Rest for whatever time is left before the next minute begins.
-> Repeat for the length of the workout.

Sounds simple, right? And it is. But there’s a BIG problem.

The Problem With Traditional EMOMs…

If you’ve ever done EMOM training, you know it’s great for conditioning and forces you to stay focused and efficient.

But here’s the issue…

Because the rest periods are naturally short (always under a minute, often as little as 30 seconds or less), you can’t train heavy for long.

You burn out fast.

That means while EMOMs are great for cardio and endurance, they fall short for serious strength and muscle-building.

Why This Matters...

🚫 You won’t look as strong, lean, or defined as you could.
🚫 You won’t perform with as much power or strength.
🚫 And you definitely won’t burn as much fat automatically.

(And by the way… even though EMOMs are great for endurance, that doesn’t mean they’re optimized for fat loss. If you really want to lose fat, you need to train for strength and muscle first. Why? Because more muscle = a faster metabolism, meaning your body burns more fat automatically—not just while you're working out, but 24/7.)

So I fixed it.

The Breakthrough that Changes Everything

I made one simple tweak that took EMOM training to the next level.

And now, it works for EVERYTHING—strength, muscle, fat loss, endurance, mobility, all in one training system.

I call it STAGGERED EMOMs.

And once you try them, you’ll wonder why the heck you weren’t doing this before.

How Staggered EMOMs Unlock Maximum Gains in Minimal Time

Here’s the secret: Instead of doing the exact same thing every minute (which burns you out fast), you stagger your efforts.

That means you rotate reps, exercises, weights, or intensity levels—allowing you to go hard and heavy while staying on the clock.

Let me break it down:

-> Minute 1 – You go hard (heavy lifts, explosive movements, max effort sets).
-> Minute 2 – You switch gears (mobility work, skill drills, active recovery, or moderate effort).
-> Minute 3 – You circle back to intensity—but now, you’re actually recovered and ready to go hard again.

Why This Changes Everything…

✅ You can train heavier without burning out
✅ You build serious muscle and strength—not just conditioning
✅ You still get all the metabolic, fat-burning benefits of traditional EMOMs
✅ You develop mobility, endurance, and power—all in the same session

The Ultimate Hybrid Training Method

No longer is on-the-clock training just for conditioning and fat loss.

With Staggered EMOMs, you maximize every session for:

💥 Raw strength—lifting heavy without getting wrecked
💥 Muscle-building—more volume, more power, more results
💥 Endurance & conditioning—so you can outwork anyone
💥 Metabolic firepower—serious fat loss and body recomposition
💥 Mobility & movement quality—so you stay strong and injury-free

Introducing: STRONG ON! EMOM CLUB

This isn’t just another training method. It’s a blueprint for getting stronger, leaner, and more powerful—without wasting time or equipment.

And I’ll walk you through it every step of the way.

If you’re ready to train smarter, get stronger, and transform your body with the most efficient training system on the planet…

Let’s go. 🔥💪

What You Can Expect with the STRONG ON! EMOM CLUB

Each month, EMOM Club members get an exclusive PDF newsletter that contains an entire month’s worth of kettlebell-based staggered EMOM workouts—simple, powerful, written down. All entirely “plug and play”; just open the newsletter, do the workouts, get awesome results.

There are 3 – 4 workouts each week and take just 15 (beginner) to 30 (advanced) minutes each. Suuuper time efficient and effective, as you know!

While each month of EMOMs will turn you into an absolute generalist beast—stronger, leaner, harder to kill—there is also a special rotating focus. That is, some months will lean more into aggressive fat loss, others into building lean functional muscle, and others even with an emphasis on particular body parts, whether glutes, chest, shoulders, you name it.

The point is you’ll 1) never get bored and 2) never stop making useful, tangible, visible progress. Why? Because we’re using short-term specialization to bust through plateaus in a hurry & make fat loss automatic, not just making the workouts random or anything like that—it’s really powerful stuff!

But wait…there’s still more!

Each EMOM Club newsletter includes new disciplines as well—lifestyle “manipulations”, let’s call them, to really rocket you to your goal. The disciplines always support the specifical focus of each monthly challenge (fat loss, muscle, etc.). People LOVED (to hate ; ) these from our KB30 challenges, so they are continuing in the EMOM club, better—and sometimes tougher—than ever.

But wait… there’s STILL more!

Every issue of EMOM Club will include a “look over my shoulder” section called The Forge, where I share what I’m reading, what I’m listening to (podcast-wise), what I’m eating, gear/product recommendations, etc. …all just to give you simple, useable ideas to upgrade your life in and outside the gym. Take it all, use it all, get awesome results.

The Best Price?

Normally, EMOM Club will run $47/mo—which is really good deal for complete “done for you” monthly program (programs like these typically run way more).

HOWEVER…

If you register TODAY as an FOUNDING member of the EMOM club, I am knocking the price down to just… $37/mo and keeping it there.

That means that, for as long as you remain a member, your price will never go up (even if the price of eggs keeps going up, ay-yi-yi).

No long-term commitment or funny business either—you can cancel anytime. I want you to stay a member because you love it, because you’re getting awesome results. Simple as that!

Really—I think this is a total no-brainer. Absolutely nothing to lose by becoming a founding member, yet so much to gain—all those delicious, fat-ripping, muscle-boosting, mobility-restoring EMOMs, baby. 

Let’s do this!
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